When Red Oak’s TTL Team (Todd Hodson, Tania Balazs, Lisa Robesch & Henry Hodson) were given the opportunity to list 205 Lake Drive in Kensington, they knew they had something special. Built in 1949 and owned for more than 50 years by the family of noted Bay Area architect Hal Thiederman and his wife and artist Elivia Thiederman, the 2 bedroom, 3 bath home with floor to ceiling windows and Japanese-style gardens was the picture of serenity.

 

Working alongside Red Oak’s marketing team and PR agency, Lion & Orb, the team secured media coverage in both local and national outlets. In addition to a feature in SF Gate, the property was also picked up by Dwell, whose article inspired the new buyers to go and see the property and eventually purchase it.

 

The property’s uniqueness was bound to resonate with buyers who have a true appreciation for its Mid-century aesthetic, but it goes to show that not all potential buyers are actively scouring MLS portals for their next home. After the property received multiple offers, it is now under contract and the sellers are very happy with the results.

 

Red Oak offers enhanced marketing efforts to all its seller clients, ensuring that their home is seen by as many people as possible.

 

If you have any questions about how we would market your home, please reach out.