Some East Bay homeowners may have had plans to sell their property this Spring. You may be wondering if that’s still a possibility? The answer is YES!

 

COVID-19 has made real estate adapt to new norms in order to comply with social distancing and health and safety measures. We live in a time when almost everything can be done remotely. Your Red Oak agent can provide everything necessary to market your home to potential buyers while still following the shelter in place (SIP) order and CDC guidelines.

 

The agent will start by setting up a virtual appointment. They’ll get to know your plans and review a custom-tailored plan for your home. Your Red Oak agent will help you to set realistic expectations while providing you with the data necessary to help you determine the list price - and potential purchase price - for your home.

 

As of May 4, construction, landscaping and staging are permitted. You may want to take advantage of one or more of these services before getting your home ready to go on the market. The agent’s next step will be hiring a professional photographer to take photos of your home. Photographers for real estate are deemed “essential” so they can enter occupied and unoccupied properties.

 

 

Virtual staging (above) or a 3D immersive tour are great ways to give buyers a sense of the layout and flow of the home. 3D tours allow users to navigate through the entire home virtually.

 

Red Oak is unique in that it employs a full-time in-house videographer. He can create a video that tells the story of your home and show its best features.

 

 

Your agent will create a custom digital and social media marketing plan to give your home the most visibility possible. By building a social media marketing campaign via Facebook, Instagram and the Google Ad Network, your property will be given the highest level of exposure.

 

In addition, Red Oak keeps a public relations firm on retainer to pitch the media on properties, potentially delivering added exposure, both locally and nationally.

 

Through our partnership with Leading Real Estate Companies of the World, multiple local networking groups and private market databases, your Red Oak agent will use all of their resources to market your home.

 

New tactics such as virtual open houses and virtual home tours allow potential buyers to see the house live from the comfort and safety of their home as well as the opportunity to ask any questions they might have.

 

Interested and pre-approved buyers, will be offered private showings following the CDC guidelines.

 

 

Offers will be collected electronically, and your Red Oak agent will set up a virtual meeting to review offers with you. You’ll be guided through counter-offers and other contractual agreements as your agent negotiates the highest possible price and most favorable terms. Your agent can walk you through the pros and cons of each offer and help you to make the best decision.

 

Once escrow is opened, your agents will support you through the paperwork using digital signing and mobile notary services.

 

If you’re ready to sell your home, reach out to book a virtual consultation with a Red Oak agent here.