Today Red Oak Realty is excited to announce Enhance, a new program for East Bay sellers to improve their property before they sell. They do not pay until after the property closes, and it’s unique because they also don’t have to manage the project or vendors.
Instead, the project is handled by a team of professionals, including a licensed and insured general contractor, professional designers and project managers who make thoughtful, on-trend and budget-friendly decisions while showcasing the home’s best features, all of which likely leads to a higher sales price.
The work is performed through Red Oak’s exclusive relationship with The Home Co., a respected women-owned interior design, construction and staging company that has been servicing the East Bay since 2007. From design choices to painting, tiling, staging and landscaping, every aspect of the project is thoughtfully and professionally managed by a team of insured professionals.
Enhance covers up to $40,000 in project work, which might include small remodels, repairs and staging. After a walkthrough to scope the project, The Home Co. provides the seller with a proposed budget to approve, then handles the entire project from start to finish. There are no invoices, no haggling, no incomplete projects or vendors that hold up the timeline as it's all sourced through one company who oversees every detail. Projects stay within their timeframe, and more importantly, they stay completely within budget every time.
Results
Red Oak has been running a pilot program since late last year. Two properties are closing this month and several more in process. The results have been outstanding! The owners of 679 59th Street in Oakland used an Enhance budget of $39,750 to renovate and stage their home. They listed on January 7 and received 8 offers after just 6 days. The property sold at $950,000, 40% over the list price. Here are a few “before and after” photos:
5443 Brookdale Ave, Oakland used a $40,000 Enhance budget, received 15 offers in 7 days, and broke the Laurel neighborhood record for a 2 bedroom home under 1,300 square feet. Enhance helped to make dramatic changes:
If you think you might need help renovating your home for sale, reach out to your Red Oak agent or learn more about Enhance.
